18EE51 Management and Entrepreneurship syllabus for EE

Management: Definition, Importance – Nature and Characteristics of Management, Management Functions, Roles of Manager, Levels of Management, Managerial Skills, Management & Administration, Management as a Science, Art &Profession.

Planning: Nature, Importance and Purpose Of Planning, Types of Plans, Steps in Planning, Limitations of Planning, Decision Making – Meaning, Types of Decisions- Steps in Decision Making.

Organizing and Staffing: Meaning, Nature and Characteristics of Organization – Process of Organization, Principles of Organization, Departmentalization, Committees – meaning, Types of Committees, Centralization Versus Decentralization of Authority and Responsibility, Span of Control (Definition only), Nature and Importance of Staffing, Process of Selection and Recruitment.

Directing and Controlling: Meaning and Nature of Directing-Leadership Styles, Motivation Theories Communication – Meaning and Importance, Coordination- Meaning and Importance, Techniques of Coordination. Controlling – Meaning, Steps in Controlling.

Social Responsibilities of Business: Meaning of Social Responsibility, Social Responsibilities of Business towards Different Groups, Social Audit, Business Ethics and Corporate Governance. Entrepreneurship: Definition of Entrepreneur, Importance of Entrepreneurship, concepts of Entrepreneurship, Characteristics of successful Entrepreneur, Classification of Entrepreneurs, Intrapreneur – An Emerging Class, Comparison between Entrepreneur and Intrapreneur, Myths of Entrepreneurship, Entrepreneurial Development models, Entrepreneurial development cycle, Problems faced by Entrepreneurs and capacity building for

Modern Small Business Enterprises: Role of Small Scale Industries, Concepts and definitions of SSI Enterprises, Government policy and development of the Small Scale sector in India, Growth and Performance of Small Scale Industries in India, Sickness in SSI sector, Problems for Small Scale Industries, Impact of Globalization on SSI, Impact of WTO/GATT on SSIs, Ancillary Industry and Tiny Industry (Definition only).

Institutional Support for Business Enterprises: Introduction, Policies & Schemes of Central–Level Institutions, State-Level Institutions.

Project Management: Meaning of Project, Project Objectives & Characteristics, Project Identification- Meaning & Importance; Project Life Cycle, Project Scheduling, Capital Budgeting, Generatin g an Investment Project Proposal, Project Report-Need and Significance of Report, Contents, Formulation, Project Analysis-Market, Technical, Financial, Economic, Ecological, Project Evaluation and Selection, Project Financing, Project Implementation Phase, Human & Administrative aspects of Project Management, Prerequisites for Successful Project Implementation.

New Control Techniques- PERT and CPM, Steps involved in developing the network, Uses and Limitations of PERT and CPM .

Course Outcomes:

At the end of the course the student will be able to:

• Explain the field of management, task of the manager, planning and steps in decision making.
• Discuss the structure of organization, importance of staffing, leadership styles, modes of communication, techniques of coordination and importance of managerial control in business
• Explain the concepts of entrepreneurship and a businessman’s social responsibilities towards different groups.
• Show an understanding of role of SSI’s in the development of country and state/central level institutions/agencies supporting business enterprises.
• Discuss the concepts of project management, capital budgeting, project feasibility studies, need for project report and new control techniques.

Question paper pattern:

• The question paper will have ten questions.
• Each full question is for 20 marks.
• There will be 2 full questions (with a maximum of three sub questions in one full question) from each module.
• Each full question with sub questions will cover the contents under a module.
• Students will have to answer 5 full questions, selecting one full question from each module.

Text Books

1 Principles of Management P.C.Tripathi, P.N.Reddy McGraw Hill, 6thEdition, 2017

2 Entrepreneurship Development And Small Business Enterprises Poornima M.Charanthimath Pearson 2nd Edition,2014

Reference Books

1 Dynamics of Entrepreneurial Development and Management Vasant Desai Himalaya Publishing House 2007

2 Essentials of Management: An International, Innovation and Leadership perspective Harold Koontz, Heinz Weihrich McGraw Hill 10thEdition 2016