Meaning & Definition, Role, Classification – Purpose of communication –Communication Process – Characteristics of successful communication –Importance of communication in management – Communication structure inorganization – Communication in conflict resolution - Communication incrisis. Communication and negotiation. Communication in a cross-culturalsetting
Meaning – Principles of successful oral communication – Barriers tocommunication – Conversation control – Reflection and Empathy: two sidesof effective oral communication. Modes of Oral Communication.Listening as a Communication Skill, Non verbal communication.
Purpose of writing – Clarity in writing – Principles of effective writing –Approaching the writing process systematically: The 3X3 writing process forbusiness communication: Pre writing – Writing – Revising – Specific writingfeatures – Coherence – Electronic writing process.
Introduction to business letters – Types of Business Letters - Writing routineand persuasive letters – Positive and Negative messagesWriting Reports: Purpose, Kinds and Objectives of reports – Organization &Preparing reports, Short and Long reportsWriting Proposals: Structure & preparation.Writing memos
Understanding the case method of learning – Different types of cases –Difficulties and overcoming the difficulties of the case method – Reading acase properly (previewing, skimming, reading, scanning) – Case analysisapproaches (Systems, Behavioural, Decision, Strategy) – Analyzing the case– Dos and don’ts for case preparation – Discussing and Presenting a CaseStudy
Designing & Delivering Business Presentations – Advanced Visual Supportfor ManagersNegotiation skills: What is negotiation – Nature and need for negotiation –Factors affecting negotiation – Stages of negotiation process – Negotiationstrategies
Employment communication: Introduction – Composing ApplicationMessages - Writing CVs – Group discussions – Interview skillsImpact of Technological Advancement on Business Communication –Technology-enabled Communication - Communication networks – Intranet– Internet – e mails – SMS – teleconferencing – videoconferencing
Meetings – Planning meetings – objectives – participants – timing – venue ofmeetings – leading meetings. Meeting Documentation: Notice, Agenda,Resolution & Minutes.Seminars – workshop – conferencesMedia management – The press release – Press conference – MediainterviewsEtiquette Advantage in Business Communication