Business Research – Meaning, types, process of research- management problem, defining theresearch problem, formulating the research Hypothesis, developing the research proposals,research design formulation, sampling design, planning and collecting the data for research, dataanalysis and interpretation. Research Application in business decisions, Features of goodresearch study.
Types of Business Research Design: Exploratory and Conclusive Research DesignExploratory Research: Meaning, purpose, methods –secondary resource analysis,comprehensive case methods, expert opinion survey, focus group discussions.Conclusive research Design - Descriptive Research - Meaning, Types – cross sectional studiesand longitudinal studies. –Experimental research design – Meaning and classification of experimental designs- Preexperimental design, Quasi-experimental design, True experimental design, statisticalexperimental design.Observation Research – Meaning – Uses – Participation and Non-participation – Evaluation –Conducting an Observation study – Data collection
Sampling: Concepts- Types of Sampling - Probability Sampling – simple random sampling,systematic sampling, stratified random sampling, cluster sampling -Non Probability Sampling –convenience sampling- judgemental sampling, snowball sampling- quota sampling - Errors insampling.
Data Collection: Primary and Secondary dataPrimary data collection methods - Observations, survey, Interview and Questionnaire,Qualitative Techniques of data collection.Questionnaire design – Meaning - process of designing questionnaire.Secondary data -Sources – advantages and disadvantagesMeasurement and Scaling Techniques: Basic measurement scales-Nominal scale, Ordinalscale, Interval scale, Ratio scale. Attitude measurement scale - Likert’s Scale, SemanticDifferential Scale, Thurstone scale, Multi-Dimensional Scaling.
Preparing the Data for Analysis: Editing, Coding, Classification, Tabulation, ValidationAnalysis and Interpretation
Hypothesis: Meaning, Types, characteristics, source, Formulation of Hypothesis, Errors inHypothesisParametric and Non Parametric Test: T-Test, Z-Test, F-Test, U-Test, K-W Test (TheoryOnly)Statistical Analysis: Bivarate Analysis (Chi-Square only), Multivariate Analysis (Theory Only)ANOVA: One- Way and Two Way Classification. (Theory Only)
Report writing and presentation of results: Importance of report writing, types of researchreport, report structure, guidelines for effective documentation.