Introduction and Perspectives on Retailing -World of Retailing, Retail management, introduction, meaning, characteristics, emergence oforganizations of retailing - Types of Retailers (Retail Formats) - Multichannel RetailingCustomer Buying Behaviour, Historical Perspective, role of retailing, trends in retailing, FDI inRetail - Problems of Indian Retailing - Current Scenario
Theories of RetailingWheel of retailing, The Retail Accordion, Melting Pot Theory, Polarization theory
Retailing strategy for Setting up Retail organization and planning: Retail Market Strategy -Financial Strategy - Site & Locations (Size and space allocation, location strategy, factorsAffecting the location of Retail, Retail location Research and Techniques, Objectives of Goodstore Design.) – Human Resource Management, Information Systems and supply chainmanagement & Logistics.
Store management and visual merchandising: Store Management: Responsibilities of StoreManager, Store Security, Parking Space Problem at Retail Centres, Store Record and AccountingSystem, Coding System, Material Handling in Stores, Management of Modern retails -StoreLayout, design: Types of Layouts, role of Visual Merchandiser, Visual MerchandisingTechniques, Controlling Costs and Reducing Inventories Loss, Exteriors, Interiors CustomerService, Planning Merchandise Assortments -Buying systems -Buying merchandise and RetailCommunication Mix
Retail Pricing: Factors influencing retail pricing, Retail pricing strategies, Retail promotionstrategies
Relationship Marketing & International Retailing: Management & Evaluation ofRelationships in Retailing, Retail Research in Retailing: Importance of Research in Retailing,Trends in Retail Research, Areas of Retail Research. Customer Audits, Brand Management inretailing, Internationalization of Retailing and Evolution of International Retailing, Motives ofInternational Retailing, International Retail Environment – Socio-Cultural, Economic, Political,Legal, Technological and issues in international retailing
Retail Audit and ethics in RetailingUndertaking an audit, responding to a retail Audit, problems in conducting a retail audit. Ethicsin retailing, social responsibility and consumerism