20MBA16 Managerial Communication syllabus for MBA

Introduction:

Meaning & Definition, Role, Classification – Purpose of communication – Communication Process – Characteristics of successful communication. Communicating within Organizations – Levels of communication, Communication flow, Communication barriers, Media choices, Legal Consequences and Ethics, Communication in a cross-cultural setting.

Oral Communication:

Meaning – Principles of successful oral communication, Conversation control –Reflection and Empathy: two sides of effective oral communication.

Oral Presentation:

Role of business presentations, Planning and Organizing Presentation, Planning Team and Online Presentations, Developing Visual Support for Business presentation, Practicing and Delivering Presentation - Refining your delivery.

Business Pitch:

10 steps in Pitching, Elevator Pitching

Class room Exercise: Business pitch with video recording using PowerPoint and feedback.

Written Communication:

Purpose of writing – Clarity in writing –Principles of effective writing – Approaching the writing process systematically: The 3X3 writing process for business communication Pre writing – Writing – Revising. Audience analysis, Writing Positive, Neutral, Persuasive and Bad-news Messages

Types of Written Communication in Business:

Business Letters, Employee Reviews, Recommendation Letters, Thank You Letters, Memos, proposals and Reports, Planning Documents, Press Releases, Proactive Media Writing and E-mail.

Business Reports:

Purpose, Kinds and Objectives of reports – Organization & Preparing reports, short and long reports Writing, writing executive summary.

Business Case Analysis:

What is a case? Characteristics of Case and its Analysis, Process of Case Analysis, Requirements of Case analysis, The structure of written cases analysis.

Meeting Documentation:

Notice, Agenda, and Resolution & Minutes

Assignment: Executive summary to be submitted.

Employment communication:

Putting your best self forward, Preparing your resume, Writing covering letters and Inquiry Emails, Preparing for a Job Interview, Conducting Yourself during the Interview, Following up throughout the process, Practicing business etiquette.

Business Meetings:

Format, planning, facilitating, participating and following-up.

Lab component: Video conferencing across stakeholders.

Interpersonal Communication:

Nonverbal communication and Listening.

Conflict Management and Negotiation skills:

Meaning and characteristics of Conflict, Conflict management through communication, Managing the process of communication in Conflict, Verbal skills for communicating in conflict. Communication for effective negotiation – Meaning, nature and need for negotiation, Factors affecting negotiation, stages in negotiation process, Negotiation strategies.

Technological Advancement and Business Communication:

Intranet, Internet, Teleconference, Video conference, Blogs, Webinars, Chat rooms, Voice and Text messaging.

Social Media:

Introduction, Characteristics, Classification, Nature and scope of Six types of Social Media, Choosing the most suitable social media. Using Social Media to build business relationships.

Lab component: Creating a Blog

Note: Suggested for practical component: Effective Communication Development.

Subject faculty to design suitable practical components for the topics in syllabus.

Course Outcomes:

At the end of the course the student will be able to:

1. The students will be aware of their communication skills and know their potential to become successful managers.

2. The students will get enabled with the mechanics of writing and can compose the business letters in English precisely and effectively.

3. Students will get exposure in drafting business proposals to meet the challenges of competitive environment.

4. The students will be introduced to the managerial communication practices in business those are in vogue.

5. Students will get trained in the art of Interpersonal communication and technological advancement and social media usage in communications, with emphasis on analysing business situations.

Practical component:

• Make students enact and analyze the non-verbal cues.
• Conduct a mock meeting of students in the class identifying an issue of their concern. The students should prepare notice, agenda and minutes of the meeting.
• Organize a mock press conference addressing to the launch of new product by an organization.
• Students should be given an assignment to draft a proposal to undertake research project.
• Video conferencing across stakeholders
• Create a Blog
• Business pitch with video recording using PowerPoint and feedback

Question paper pattern:

• The SEE question paper will be set for 100 marks and the marks scored will be proportionately reduced to 60.
• The question paper will have 8 full questions carrying equal marks.
• Each full question is for 20 marks.
• Each full question will have sub question covering all the topics under a Module.
• The students will have to answer five full questions; selecting four full question from question number one to seven and question number eight is compulsory.
• 100 percent theory in the SEE

Textbooks

1 Communicating in Business Ober Newman Cengage 8th Edition, 2018

2 BCOM A South-Asian Perspective Lehman, Dufrene,Sinha Cengage Learning 2nd Edition, 2012

3 Business Communication P D Chaturvedi Mukesh Chaturvedi Pearson 3rd Edition, 2013

4 Business and Professional Communication Kelly m. Quintanilla Shawn T. Wahl SAGE South Asia Edition 2017

Reference Books

1 Communicating in Business Williams,Krizan Logan,Merrier Cengage Learning 8th Edition, 2017

2 Business Communication: Process Mary Ellen Guffey Cengage Learning 3rd Edition, 2002

3 Business Communication Lesikar,Flatley,Rentz ,Pande TMH 11th Edition, 2011

4 Communicating in Business Williams, Krizan, Logan & Merrier Cengage Learning 8e, 2014