Business Research
Meaning, types, process of research- management problem, defining the research problem, formulating the research Hypothesis, developing the research proposals, research design formulation, sampling design, planning and collecting the data for research, data analysis and interpretation. Research Application in business decisions, Features of good research study.
Business Research Design
Meaning, types and significance of research design. Exploratory and Conclusive Research Design.
Exploratory Research:
Meaning, purpose, methods- Literature search, experience survey, focus groups and comprehensive case methods. Conclusive Research Design - Descriptive Research - Meaning, Types – Cross sectional studies and longitudinal studies. Experimental Research Design – Meaning and classification of experimental designs- formal and informal, Pre experimental design, Quasi-experimental design, True experimental design, statistical experimental design.
Sampling
Sampling: Concepts- Types of Sampling - Probability Sampling – simple random sampling, systematic sampling, stratified random sampling, cluster sampling -Non Probability Sampling –convenience samplingjudgemental sampling, snowball sampling- quota sampling - Errors in sampling.
Data Collection
Meaning of Primary and Secondary data, Primary data collection methods - observations, survey, interview and Questionnaire, Qualitative Techniques of data collection, Questionnaire design – Meaning - process of designing questionnaire. Secondary data -Sources – advantages and disadvantages.
Measurement and Scaling Techniques:
Basic measurement scales-Nominal scale, Ordinal scale, Interval scale, Ratio scale. Attitude measurement scale - Likert’s Scale, Semantic Differential Scale, Thurstone scale, MultiDimensional Scaling. Case Study as per the chapter needs.
Data Analysis and Report Writing:
Editing, Coding, Classification, Tabulation, Validation Analysis and Interpretation- Report writing and presentation of results: Importance of report writing, types of research report, report structure, guidelines for effective documentation.
Advanced Excel and real time application:
V Look Up, H Look up, Sort and filter, concatenate, Conditional Formatting., Pivot Table, If statement, Nested If, Charts. Statistical tests and how to interpret statistical outputs.
Course outcomes:
At the end of the course the student will be able to:
1. Understand various research approaches, techniques and strategies in the appropriate in business.
2. Apply a range of quantitative / qualitative research techniques to business and day to day management problems.
3. Demonstrate knowledge and understanding of data analysis, interpretation and report writing.
4. Develop necessary critical thinking skills in order to evaluate different research approaches in Business using excel in particular
Practical components:
• To identify research problem and collect relevant literatures for data analysis.
• To write the research design by using Exploratory and Descriptive Research methods.
• To conduct Market survey and to investigate consumer perception towards any FMCG and to conduct the data analysis using excel and need to submit a small report.
• To demonstrate Report writing and Presentation methods.
Question paper pattern:
The SEE question paper will be set for 100 marks and the marks scored will be proportionately reduced to 60.
Textbook/ Textbooks
1 Research Methodology C R Kothari Viswa Prakasam Publication 2014
2 Business Research Methods S. N. Murthy & U. Bhojanna Excel Books 3e, 2016
3 Research Methods M MMunshi & K Gayathri Reddy HPH 2015
Reference Books
1 Research Methodology Ranjit Kumar Sage Publications
2 Excel for dummies Harvey .G John Wiley & Sons 2016
3 Research Methodology Deepak Chawla and Neena Sondhi Vikas Publications 2014