22MBA23 Research Methodology and IPR syllabus for MBA

Introduction to Business Research:

Meaning, types, process of research- management problem, defining the research problem, formulating the research Hypothesis, developing the research proposals, research design formulation, sampling design, planning and collecting the data for research, data analysis and interpretation. Research Application in business decisions, Ethical issues in business research. Features of a good research study.

Business Research Design:

Meaning, types and significance of research design, errors affecting research design.

Exploratory Research:

Meaning, purpose, methods, Literature search, experience survey, focus groups and comprehensive case methods.

Conclusive Research Design:

Descriptive Research, Meaning, Types, Cross sectional studies and longitudinal studies.

Experimental Research Design:

Meaning and classification of experimental designs, formal and informal, Pre experimental design, True experimental design, Quasi-experimental design, Statistical experimental design.

Sampling:

Concepts, Types of Sampling,

Probability Sampling:

simple random sampling, systematic sampling, stratified random sampling, cluster sampling,

Non Probability Sampling:

convenience sampling- judgmental sampling, snowball sampling, quota sampling, Errors in sampling.

Data Collection:

Meaning, types,

Data collection methods:

Observations, survey and interview techniques,

Questionnaire design:

Meaning, process of designing questionnaire. Qualitative Techniques of data collection Secondary data Sources: advantages and disadvantages.

Measurement and Scaling Techniques:

Basic measurement scales-Nominal scale, Ordinal scale, Interval scale, Ratio scale. Attitude measurement scale - Likert Scale, Semantic Differential Scale, Thurston scale,

Multi-Dimensional Scaling:

Non comparative scaling techniques

Data Analysis and Report Writing:

Editing, Coding, Classification, Tabulation, Validation. Analysis and Interpretation, Report writing and presentation of results, Importance of report writing, types of research reports, Report structure, Guidelines for effective documentation.

Intellectual Property Rights:

Meaning and Concepts of Intellectual Property, Nature and Characteristics of Intellectual Property, Origin and Development of Intellectual Property, Kinds of Intellectual Property, Intellectual Property System in India, IPRs- Invention and Creativity- Intellectual Property-Importance and Protection of Intellectual Property Rights (IPRs)-

A brief summary of:

Patents, Copyrights, Trademarks, TRIPS and TRIMS , Industrial Designs- Integrated Circuits-Geographical Indications-Establishment of WIPOApplication and Procedures.

Assessment Details (both CIE and SEE)

• The weightage of Continuous Internal Evaluation (CIE) is 50% and for Semester End Exam (SEE) is 50%.
• The minimum passing marks for the CIE is 50% of the maximum marks.
• Minimum passing marks in SEE is 40% of the maximum marks of SEE.
• A student shall be deemed to have satisfied the academic requirements (passed) and earned the credits allotted to each course if the student secures not less than 50% in the sum total of the CIE (Continuous Internal Evaluation) and SEE (Semester End Examination) taken together.

Continuous Internal Evaluation:

There shall be a maximum of 50 CIE Marks.

A candidate shall obtain not less than 50% of the maximum marks prescribed for the CIE.

CIE Marks shall be based on:

a) Tests (for 25 Marks) and

b) Assignments, presentations, Quiz, Simulation, Experimentation, Mini project, oral examination, field work and class participation etc., (for 25 Marks) conducted in the respective course. Course instructors are given autonomy in choosing a few of the above based on the subject relevance and should maintain necessary supporting documents for same.

Semester End Examination:

The SEE question paper will be set for 100 marks and the marks scored will be proportionately reduced to 50.

• The question paper will have 8 full questions carrying equal marks.
• Each full question is for 20 marks with 3 sub questions.
• Each full question will have sub question covering all the topics.
• The students will have to answer five full questions; selecting four full question from question number one to seven in the pattern of 3, 7 & 10 Marks and question number eight is compulsory.
• 100 Percent theory.

Suggested Learning Resources:

Books

1. Research Methodology: C R Kothari, Viswa Prakasam Publication, 2014.

2. Business Research Methods: Donald R. Cooper & Pamela s Schindler, TMH/9e/2007

3. Business Research Methods : S. N. Murthy & U. Bhojanna, Excel Books, 3e, 2016

4. Research Methods: M M Munshi & K Gayathri Reddy, HPH, 2015.

5. Intellectual Property Rights. India, IN: Neeraj, P., & Khusdeep, D. (2014). PHI learning Private Limited.

6. David I. Bainbridge, Intellectual Property, Longman, 9 th Edition, 2012.

7. Intellectual Property Rights: Protection and Management. India, IN: Nithyananda, K V Cengage Learning India Private Limited, 2019.

8. Principles of Intellectual Property N.S. Gopalakrishnan & T.G. Ajitha, , Eastern Book Company, 2nd Edition, 2014.

Course outcome (Course Skill Set)

At the end of the course the student will be able to :

CO1 Understand various research approaches, techniques and strategies in the appropriate in business.

CO2 Apply a range of quantitative / qualitative research techniques to business and day to day management problems.

CO3 Demonstrate knowledge and understanding of data analysis, interpretation and report writing.

CO4 Develop necessary critical thinking skills in order to evaluate different research approaches in Business.

CO5 Discuss various forms of the intellectual property, its relevance and business impact in the changing global business environment and leading International Instruments concerning IPR.