18ME646 Entrepreneurship Development syllabus for ME

Entrepreneurship:

Definition of Entrepreneur, Internal and External Factors, Functions of an Entrepreneur, Entrepreneurial motivation and Barriers, Classification of Entrepreneurship, Theory of Entrepreneurship, Concept of Entrepreneurship, Development of entrepreneurship; Concept of entrepreneur ,Manager and Intraprenuer(differences in their roles, responsibilities and Career Opportunities)

Creativity and Entrepreneurial Plan:

The business plan as an entrepreneurial tool, Contents of a business plan, Idea Generation, Screening and Project Identification, Creative Performance, Feasibility Analysis: Economic, Marketing, Financial and Technical; Project Planning: Evaluation, Monitoring and Control segmentation. Creative Problem Solving: Heuristics, Brainstorming, Synectics, Value Analysis, Innovation. Project Feasibility and Project Appraisal.

Corporate entrepreneurship:

Introduction, Flavors of corporate entrepreneurship, Corporate venturing, Intrapreneurship, organizational transformation, Industry rule bending, Need for corporate entrepreneurship, domain of corporate entrepreneurship, conditions favorable for Corporate entrepreneurship, benefits of Corporate entrepreneurship, issues related to Corporate entrepreneurship.

Family and Non Family Entrepreneur & Women entrepreneurs:

Role of Professionals, Professionalism vs family entrepreneurs, Role of Woman entrepreneur, , Factors influencing women entrepreneur, Challenges for women entrepreneurs, Growth and development of women entrepreneurs in India.

International Entrepreneurship Opportunities:

The nature of international entrepreneurship, Importance of international business to the firm, International versus domestics' entrepreneurship, Stages of economic development. Institutional support for new ventures: Supporting Organizations; Incentives and facilities; Financial Institutions and Small scale Industries, Govt. Policies for SSIs. Case studies on Indian Start ups

Course outcomes:

At the end of the course the student will be able to:

1. understand the concept of Entrepreneur and Entrepreneurship and relevant roles

2. learn creativity and entrepreneurial plan including Project Feasibility and Project Appraisal

3. understand Corporate entrepreneurship and issues related to Corporate entrepreneurship

4. understand Family and Non Family Entrepreneur & Women entrepreneurs and women entrepreneurs in India

5. understand International Entrepreneurship Opportunities and Case studies on Indian Start ups

Question paper pattern:

• The question paper will have ten full questions carrying equal marks.
• Each full question will be for 20 marks.
• There will be two full questions (with a maximum of four sub- questions) from each module.
• Each full question will have sub- question covering all the topics under a module.
• The students will have to answer five full questions, selecting one full question from each module.

Text Books

01 Dynamics of Entrepreneurship Development Vasant Desai Himalaya Publication house 2011

02 Entrepreneurship , New Venture Creation David Holt Prentice Hall India 1991

03 Entrepreneurial Development S.S. Khanka S.Chand& Company Ltd. New Delhi 2013

04 Innovation and Entrepreneurship Peter F. Drucker ButterworthHeinemann 2006

Reference Books

01 Entreprenuership – Theory, Process and Practice Donald F Kuratko Cengage Learning 9th Edition, 2014

02 “Entrepreneurship Rajeev Roy Oxford University Press 2nd Edition, 2011

03 “Enterprenuership theory at cross roads: paradigms and praxis Mathew J Manimala Dream tech, 2 Edition 2005

04 Entrepreneurship Hisrich R D, Peters M P Tata McGraw-Hill 8th Edition 2013.